PAIDINUO BRAND STORY

For longer lives together.

An early animal health research and clinical setting01
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The Beginning
THE BEGINNING

We saw companionship become part of family life

More than twenty years ago, China’s pet industry was still taking shape. Families were beginning to ask not only how to raise pets, but how to help them live healthier lives.

Animal health professionals caring for dogs and cats02
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2000
FOUNDING INTENTION

We believe every life deserves science-led care

In 2000, our founding team began working in animal health. Animals cannot tell us when something feels wrong, so understanding them earlier became the responsibility that still guides us.

Research work in a bright animal health laboratory03
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20+ Years
TECHNICAL FOUNDATION

We turn long-term practice into focused expertise

Over the next two decades, we focused on veterinary products, nutrition, hygiene, and animal health services—building expertise across disease prevention, nutritional support, and daily care.

Animal health experience informing pet product design04
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PAIDINUO
BRAND BIRTH

We bring professional care into everyday pet homes

As pets became true members of the family, we created PAIDINUO to bring years of animal health experience into more homes.

Dogs and cats at different life stages with their families05
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Our Approach
DAILY HEALTH

We make health part of every day

From early life to senior years, we focus on real needs and make observation, informed care, and ongoing attention part of the daily routine.

A pet owner exploring pet health information on a phone with a dog and cat nearby06
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2026 · 618
CHANNEL MILESTONE

Specialist pet health, reaching more families

In Douyin Mall's 2026 Pet Industry 618 report, PAIDINUO ranked No. 2 in pet healthcare products and services and No. 14 among pet brands overall.

Reporting period: 15 May–18 June 2026; positions follow the published order.View the 618 report
A family walking with a dog and cat into a bright garden07
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Looking Forward
LOOKING FORWARD

We hope every companionship lasts longer

We will keep advancing more thoughtful nutrition and health management, supporting more families through longer lives together.

BRAND VALUES

Expertise with standards, care with empathy

Expertise, responsibility, empathy, and long-term care guide every decision we make.

01

Expertise

Long-term animal health experience, applied to real needs.

02

Responsibility

Every pet deserves thoughtful, serious care.

03

Empathy

We understand the deep bond between people and their pets.

04

Long-term Care

We focus on lifelong wellbeing, not short-term promises.

OUR MISSION

Help every pet live with greater possibilities for health.

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